Practicing human-centered, systems-scale design.
Currently @fjord, formally @stjosephshealth, @sloan_kettering & @philipshealth.


2021 – Present

Design Director at Fjord, Accenture

 

2019 – 2021

Director of Innovation at St. Joseph’s Health

  • Built a center for innovation for a safety-net hospital while improving complex community health needs (The InLab).
  • Acquired $2.5 million in grants while developing a long-term pipeline of future work.
  • Elevated the voices of birthing people / expectant moms through their pregnancy experiences.
  • Launched a support service for front-line healthcare workers leading to 78% improved stress levels and 68% improved anxiety levels.
  • Created key leading indicator to improve experience, increase Press Ganey scores, and increase reimbursement.

 

2016 – 2019

Senior Strategy & Innovation Design Lead at Memorial Sloan Kettering Cancer Center

  • Delivered human-centered design strategies for a complex comprehensive cancer center.
  • Strategized design as a supportive service across the organization with the Senior VP of Strategy and Innovation.
  • Created standards for ethnographic research, patient experience metrics, leadership seminars, and design guidelines.
  • Developed and launched a multi-disciplinary service revolutionizing how patients access MSKCC in 48 hours.

 

2014 – 2016

Strategic Design Consultant at Philips Healthcare

  • Helped enable a consumer product and lighting company to shift into a healthcare solutions company.
  • Delivered solutions that increased profits by 9.8% through evidence-based design, research, services, and care management.
  • Delivered care management strategies for healthcare systems world-wide.
  • Engagement with c-suites to identify emerging growth opportunities in the rapidly evolving healthcare environment.

 

2013 – 2014

Senior Design Lead at Barrows

  • Established a global headquarters that delivered award-winning retail solutions.
  • Delivered 23 industry recognized designs in the beauty, mass-market, drug, grocery and electronics channels.
  • Increased total sales of beauty categories by 45%, point of sale by 87%, female departments by 42%, and men’s departments by 108%.
  • Established the North American office from 3 to 35 while providing account services for Target, Samsung, Heineken and Unilever.

 

2011 – 2013

Creative Director at Fidelus

  • Designed the brand identity and market strategies for offerings that increased profits by over $2 million.
  • Realigned the strategy of the company by focusing on change management, market visibility, and emerging markets.
  • Led UI/XU to launch products increasing gross profits by over $1.5 million.

 

2008 – 2010

Creative Director at University of Colorado Health

  • Launched a health-focused social network for a non-profit housed in a healthcare system.
  • Led dev and design teams while spearheading user + market research, wire-framing, and management of key funders.
  • Built partnerships with outreach programs to co-develop virtual and in-person wellness communities.

 

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