At the 10,000 ft view, BX is invisible. It is tied to culture and are the things employees feel, value and assume about about their organization.
1,000 ft
100 ft - Experience Teams
10 ft
0 ft
Customer Experience
CX
CX is a bit more tangible. These are the declared values around purpose, mission and how to conduct user-centered work.
1,000 ft
100 ft
10 ft - Product & Service Teams
0 ft
Product Experience
PX
Most visible and immediate, at the 10ft view, is PX. These are artifacts, tools, processes, services and products that at delivered both internally and externally.