ABOUT //
DAVID KIM
David is a senior executive leading Experience, Design, and Strategy with extensive expertise in scaling global teams for Fortune 100 companies, governments, healthcare systems, and community organizations. His leadership has driven operational scalability, global operating model transformations, innovative healthcare services, and market-leading digital experiences.
Systems Design
As a complex problem-solver, David thrives in navigating system-wide obstacles while fostering meaningful cultures, managing global organizations, improving customer experiences, embracing disruption, and maximizing top / bottom-line growth.
Cross-Industry
As an industry spanner, his teams have launched and scaled industry-leading creative solutions for organizations such as the State of New York, the State of New Jersey, Memorial Sloan Kettering, US Oncology, Target, Walmart, Sephora, CVS, Starbucks, Voya, and AIG.
Creative Director
@UCHealth
Creative Director
@Fidelus
Senior Design Leader
@Barrows
Senior Designer
@Philips
Design + Innovation
@MSKCC
Founder, Innovation
@SJH
Design Leader
@Fjord + @Accenture
SVP XD, Digital Executive
@Bank of America
Over the last 5 years
A portfolio of accounts sold and managed to staff, train, and mentor teams.
KPIs including an average improvement in satisfaction (HCAHPS, NPS, etc.)
Net new solutions successfully launched and scaled.
Developing leaders through personalized guidance, support, and opportunities for growth.
Trauma-informed, population health, and hospital solutions successfully launched.
The number of lives improved through human-centered design solutions.
DESIGN
TYPOLOGIES
Design disciplines delivered across Financial Services, Healthcare, Tech, Marketing, Fashion, the Public Sector, Consumer Goods, and Retail.
RECOMMENDATIONS //
PRESS, AWARDS
& KIND WORDS
Teams //
BUILDING TEAMS
The teams, departments and organizations David has founded, grown and scaled.
New York, NY
Driving and expanding Experience Design teams across New Products, Merrill Lynch, and Financial Wellness, with a focus on innovation and delivering meaningful, customer-centered solutions.
New York, NY
The North America Design Leader (Health, Public Sector, and Financial Services), Song Thought Leadership, and oversight of studio teams that deliver globally recognized work.
Paterson, NJ
Established a department and team for a Center for Innovation focused on historically disenfranchised communities while keeping clinicians safe through a pandemic.
New York, NY
Implemented an enterprise-wise supportive service of design across all verticals with the SVP of Strategy and Innovation and the COO.
Boston, MA
Core in developing a North American team for Health Transformation Services deliver Emergency Department redesigns, unified Care Management for health systems, and new products & services.
New York, NY + London, UK
Established the global office in New York, helped grow and mentor the design team, and delivered award-winning design services for Target, Samsung, Heineken and Unilever.
Partners //
CLIENTS & COLLABORATORS
The executive leadership teams David has partnered with to deliver innovative products, services and strategies.
Work //
SELECT WORK
Releases, case-studies and work David has led over the years.
LEADERSHIP & APPROACH //
IMPROVING SYSTEMS THROUGH DESIGN
Over the last decade, David has focused on advocacy, education, and job creation as sustainable drivers for systemic change.
"We shouldn’t have to learn as we go. Your work helped relieve the stress of coming home to my partner and infant daughter. We are beyond grateful!"
Aliyah
Expectant Mom, Perinatal Health Services
"Your work really exceeded my expectations. I knew we would get something good out of our partnership but this is exceptional."
Tracey Weber
SVP Digital Products, CVS Health
In times of disruption, there's opportunity — to rethink legacy systems, address unmet needs, and deliver smarter, more resilient solutions.
A lean, human-centered approach grounded in real-world insight consistently drives stronger outcomes. I’ve applied this across digital products, physical environments, and critical services — always with measurable impact.
The most effective strategies meet people where they are. When we design for how people actually live and work, we close experience gaps, increase adoption, and unlock long-term value.”
– David Kim
Paterson, NJ City Council 2019
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