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DAVID KIM

Leading Design currently @fjord;
formally @sjh, @mskcc, & @philips.

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ABOUT //

WELCOME

I’m David Kim: a designer, DEI advocate, husband and dad.

I’ve founded, grown and scaled a number of departments over my 20-year career. Those teams have delivered award-winning and industry-leading Design, Customer Experience (CX), and Strategies for start-ups, Fortune 5 companies and community organizations.

Systems Design

As a complex problem-solver, my practice leverages a human-centered + lean start-up approach that builds value early and often while never losing sight of the end-user. My teams deliver: consumer insights, business models, services, strategies, digital and physical products, operating models, interior and exterior environments, and organizational change.

Interested in seeing that process?

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Industry Agnostic

As an industry spanner, my teams have launched innovative, creative solutions for start-ups, state governments, tech firms, non-profits, hospitals, big pharma and many Fortune 5/10/100 companies. This has led to multiple Red Dot, Innovation and POPAI awards as well as features in New York Magazine, The New York Times, The Huffington Post, and Cool Hunting.

Interested in seeing those outputs?

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2008

Creative Director
@UCHealth

2010

Creative Director
@Fidelus

2012

Senior Design Leader
@Barrows

2014

Senior Designer
@Philips

2016

Design + Innovation
@MSKCC

2019

Director, Innovation
@SJH

2021

Senior Design Director
@Fjord + Accenture

My career mission is unlock the door of generational wealth for the underrepresented through design. Often, this requires simultaneously scaling impact for both businesses and for the communities that need it the most. In the last 5 years, I have done this through:

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Managed Book of Business

The portfolio of business won and accounts managed.
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CX Satisfaction

Average improvement in satisfaction (HCAHPS, NPS, etc.)
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Consumer Solutions

Products, services and spaces successfully in market.
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Diversity, Equity, Inclusion

Under-represented team members mentored and promoted.
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Health + SDoH Solutions

Trauma-informed, pop health and hospital solutions launched
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End-Users

End-users engaged, needs met and lives improved.
  • Design Disciplines Delivered

    Across Financial Services, Health, Tech, Marketing, Fashion, Public Sector, Consumer Goods, and Retail.

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Approach
APPROACH //

WHAT DO I DO?

This is a question I’m asked often, and the simple answer is:
improving every day experiences through design.

I’ve studied business, art and industrial design which has led to a practice that is research-driven and results-oriented. This ensures that my teams deliver viable, feasible and desirable solutions quickly. The artifacts of this work are digital and physical products, environments, strategies, business models, health and public systems, operating models, and services.

You might be asking, “like what?” Some of these designs are the emergency department that you’re rushed into when something goes wrong; the cabin experience when you fly to see your loved ones; the apps you use for your mental health; the chair you might be sitting in; the back-end systems our governments use to process documents; the services for cutting-edge cancer drugs that are sent to your home; or where / how you received your groceries.

I have developed several approaches, including this BX, CX and PX framework, for enabling change at a systems level, while delivering for employees and customers at various strata of an organization.

These frameworks have been used to develop future concepts, cutting edge technologies and novel user experiences. Scroll down to view more.

Approach
team
Teams //

COMPETENCY, CAPACITY, CULTURE

The teams, departments and organizations I have founded, grown and scaled.

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Fjord + Accenture Song

New York, NY

Driving Design, Thought Leadership, and Health + Public Sector work for a 60+ North East studio, while bringing + delivering work for clients market-wide.

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SJH Center for Innovation

Paterson, NJ

Established a SJH Center for Innovation department focused on historically disenfranchised communities while keeping clinicians safe through a pandemic.

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MSK Design + Strategy

New York, NY

Initiated and implemented an enterprise-wise supportive service of design across all verticals with the SVP of Strategy and Innovation and the COO.

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Philips Health

Boston, MA

Core in developing the North American team from 3 to 9 designers, and from 50 to over 100 consultants for the healthcare practice.

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Barrows North America

New York, NY + London, UK

Established the North American office by growing a design team from 4 to 50 while providing key design services for Target, Samsung, Heineken and Unilever.

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SJH Patient Experience

Paterson, NJ

Led the department to launch key leading indicators that improved hospital experience, increased Press Ganey scores, and increased reimbursements.

team
Partners
Partners //

CLIENTS & COLLABORATORS

The executive leadership teams I have partnered with to deliver innovative products, services and strategies.

Partners
FAQ
Work //

SELECT WORK

The case-studies my teams and I have delivered over the years.
Some work is confidential, so please reach out for additional access.

FAQ
WHAT PEOPLE HAVE SAID //

PRESS, RECOMMENDATIONS & AWARDS

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Be Amici //

THANK YOU

I appreciate your time in exploring my work. If you have any questions, feedback, or need assistance, please reach out.

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